Case study · 003 · FootprintLab
FootprintLabFrom API-only access to a customer-facing data product.
FootprintLab held rich carbon data behind an API and a sales-led demo. Nucleotto built a public data explorer, a licence-aware customer portal, and an admin panel. Customers now explore, download, and interrogate the data themselves. FootprintLab sees how they use it.
FootprintLabWhere they started
FootprintLab ran an API-only product behind a static website. The carbon data was rich. Access ran through API integration for larger enterprise customers, or through a sales-led demo.
Most data reached customers as an Excel file, an API key, or a screen-share. A person had to show the value before anyone could see it.
What was getting in the way
What we saw could change
The data was strong. The way in was too narrow. Build a product around the data, so customers reach it without a technical integration first.
How the work ran
Inside the product: the data, the API, the demo, and who it could reach.
Shows the data set, the API, and the sales-led demo.
Finds the real blocker: a rich data set with no way for most customers to reach it.
Access-model diagnosis.
Build a product around the data.
Three surfaces on paper: a public explorer, a licence-aware customer portal, and an admin panel.
Confirms the licence tiers and the rules for data access.
Designs the explorer, the portal, and the admin panel as one access model.
Product and access blueprint.
Approve the three surfaces.
A public explorer, a customer portal with download and interrogation, and an admin panel with usage reporting.
Provides the data, the licence levels, and early customers.
Builds the explorer, the licence-aware portal, the download and interrogation workflows, and the admin panel.
Working explorer, portal, and admin.
Launch to early customers.
Launched early, onboarded customers, and tested the explorer hard.
Onboards into the portal and gives feedback.
Runs the launch, collects feedback, and tests the explorer end to end.
Early-stage launch and test results.
Keep iterating on live use.
Customers explore and download by licence. FootprintLab manages accounts and watches usage.
Owns licensing, onboarding, support, and commercial decisions.
Runs delivery, ships improvements, and reports on usage.
Live product with usage reporting.
Extend the access model.
Three surfaces around the data
One API became a product. An explorer to show the value, a portal to access it by licence, and an admin panel to run it.
Search 10M+ records. No integration required.
Access, download, and interrogate by licence level.
Manage customers and watch data explorer usage.
What changed
How we kept it controlled
Access is licensed. People manage it. Six mechanisms hold that line.
Data access follows the customer's licence level.
Customers reach the data behind an account.
FootprintLab manages customers from the admin panel.
Admins see how the explorer is used.
Downloads and interrogation stay inside licence limits.
FootprintLab owns onboarding, licensing, support, and commercial calls.
What it returned
Where it can go next
FootprintLab turned data that had to be explained into a product customers can use.
Nucleotto built the explorer, the portal, and the admin panel behind it.